Product strategy: Product-led growth in modern business

Exploring Product-Led Growth in Modern Business

Product-Led Growth (PLG) is a new concept created by data-driven startups and adopted by major tech companies to drive growth through amazing user experiences, personalized content, and insights. PLG relies on collecting user data and close collaboration between Data Scientists, Product Managers, Designers, and Engineers.

By the end of the session, attendees will:

• Understand the concept of Product-Led Growth (PLG) and how it works in tech companies
• Learn about the foundation of PLG, including the importance of collecting user data and the need for close collaboration between Data Scientists, Product Managers, Designers, and Engineers
• Gain insights on the changing role of Data Scientists with the rise of PLG and how they can upskill themselves to support this concept